Direct Communications and the Review System
Direct Communications in Eagle Mountain, Utah, offers drawings to win prizes to people in exchange for reviews. A while ago, (Dec 2013) on their Google Places page, Direct Communications had roughly 20 or so reviews. A majority of them negative and their score was well around a 2 on the “Google Scale”. Now all of the sudden it’s a 4.3 with over 155 reviews?
What!?
Let’s take a look… Apparently Direct Communications is ignoring Google’s policy regarding offering incentives to people for posting positive reviews. This causes the review to be biased and dishonest. Here is the policy:
Bribing Customers for Reviews:

Direct Communications bribes current customers for positive Reviews
Has Direct Communications Review Contest gone too far?
This is a problem because if you are mistreated by a company, you now have no where to go to express your frustration. There is no repercussion or consequence for the company for mistreating you. It’s about power and control. Companies should be afraid of their customers and should have consequences if they mistreat them. Direct Communications is a company about power. They are the only wired internet service provider in Eagle Mountain, Utah. Somehow they have managed to keep Comcast, and Century Link out of the city for good. Of course this creates a monopoly. Direct Communications charges $70 per month for DSL and speeds of around 10 megabits per second even though the advertise 20 mbps very few people get those speeds. Per megabit that’s some of the most expensive internet in the country.
Let’s take a look at all the REAL reviews BEFORE the iPad Mini giveaway:
In case you were wanting to know what people really thought of this company, here’s a review system they haven’t manipulated yet:
Facebook Reviews
UPDATE 6/12/14 : Direct Communications has abused the Facebook review system now. They now have 185 reviews with a majority of them being positive.
Shame on you Direct Communications for manipulating reviews like this. There are way more people unhappy with the internet options in this city than these fake reviews suggest. Hopefully Google will do something about this.
What can we do?
If you want to take a look at all the posts I’ve gathered them and compiled a single image here: http://www.eaglemountainisp.com/wp-content/uploads/Full-Post-of-Fake-Reviews.png
The image is VERY large and depending on your internet connection, it might take a few moments to load. Once it’s loaded put your mouse over the image and click to make it full size. Then start reading.
If you want to say anything to the company you can do that on their Facebook Page here: https://www.facebook.com/directcom.eaglemtn
Or their Google Review page here: https://plus.google.com/111817855610630569736/about?hl=en&gl=us
Call me disgruntled, but this is creates distrust and it’s clearly against these companies review policies. I’m just also upset that Google and Facebook don’t care… Perhaps I’m the only one that does?